http://www.blackhatseo.com/ (one of the best)
http://seo-optimization-tips-tools.blogspot.com/2009/03/vtc-seo-optimization-training-tutorial.html (Video Tutor)
http://www.mattcutts.com/blog/type/googleseo/ (programmer of google site)
http://www.ninebyblue.com/blog/social-media/should-restaurants-care-about-local-search/ (programmer of google)
http://googlewebmastercentral.blogspot.com/search/label/webmaster%20guidelines (google seo blog must view all the videos)
http://www.scriptol.com/seo/faq/ (Very Nice One)
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In search engine search results pages, clustering is limiting each represented website to one or two listings.
google quality guideline
Top Ten SEO Steps recommended for a successful web campaign
Keyword Research & Selection
Keeping It Up
Keyword Research Tools:
Yahoo: Gone (old overture tool is gone)
Keyword Discovery: http://www.keyworddiscovery.com
Submit Express: http://www.submitexpress.com/keytracker.php
Paid Search Keyword Tools:
Keyword List Generators and Misc:
For Local keywords: http://5minutesite.com/local_keywords.php
Google Sets: http://labs.google.com/sets
Tag Clouds and keyword definitions: http://searchradar.webaroo.com/
Related Terms: http://www.kwmap.net/
Related Terms: http://www.urbandictionary.com/
Top Ten Google AdWords Keywords Quality Score Tips
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Geo targeted campaign to specific city
Use one exact matched and one phrase matched keyword per ad group
Use the keyword in ad title, text & display URL
Link the ad to a Landing Page that contains that keyword in the head and body
Increase your CTR.
Look into the speed of your landing page.
Try to create best performing ads.
Change your Call-to-Action.
Include the city’s name in your ad.
Duplicate the keywords you already have and add the city’s name to them.
Try to write ads that are different from your competitors’ ones.
Generate a search query report (daily or weekly) and see if you could add some negative keywords…
Include the target keyword in your meta tags and body of the landing page
PUNISHED FOR OTHERS’ POOR PERFORMANCE
We’ve seen advertisers who are doing everything right, but because their industry was/is plagued by shady affiliates or advertisers who’ve done a sloppy job with their campaigns, they struggle to get a decent quality score. And even when they do, the minimum first page bids are sometimes quite high.
LOOK OUT FOR IMPRESSION BLEEDERS
A solid CTR is the main factor in getting a good quality score so watch out for any keywords that are accumulating a high volume of impressions with a low CTR. Over time these keywords will erode your quality score.
DON’T COMPLETELY IGNORE BROAD MATCH
You might want to experiment with some broad match keywords as long as you can maintain a solid CTR – aim for at least your campaign’s average or better. This could help you discover some high value, high CTR keyword variations that you can add as phrase or exact matches (Just try to avoid one word broad match or keyword variation that are too generic because they may generate a high volume of impressions with a lower CTR).
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
breaks search engine rules and regulations
creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.
Black Hat SEO Techniques To Avoid
Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.
Black Hat SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO. Here’s a few articles that can get you on the road to knowing search engine optimization:
Search Engines Define Spam
Google defines spam as “trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages.” You can report sites you suspect of spam at Google’s Report A Spam Result page.
Yahoo defines spam as “pages (that) are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results.” They have a pretty extensive list of what techniques they consider spam at their Yahoo Search Technology Content Quality Guidelines page.
MSN Search gives a few spamming techniques “discouraged” by MSN Search; among them are keyword stuffing, invisible text, or false links.
Ask defines spam as “the practice of purposely deceiving a search engine into returning a result that is unrelated to a user’s query, or that is ranked artificially high in the result set.” They give quite a few examples of search engine spam.
While not an exhaustive list of search engines, this should give you a good idea of what is considered spam by search engines.
Spam Techniques To Avoid
Invisible Text. Text that is the same color as the background pages; enables site owner to place more keywords on the page and attract more spiders.
Keyword Stuffing. Pretty much what it sounds like. Keyword stuffing consists of placing as many relevant or irrevelant keywords and phrases as you possibly can in content and Meta tags.
Unrelated Keywords. If you have a site about Depression era glass bowls and your keywords include “Viagra” and “Britney Spears”, that would be considered unrelated keywords.
Doorway Pages. Doorways are pages optimized only for search engine spiders in order to attract more spiders, thus more users. Usually optimized for just one word or phrase and only meant for spiders, not users. Read more about doorway pages.
Tiny Text/Alt Text. Tiny text consists of placing keywords and phrases in the tiniest text imaginable all over your site. Most people can’t see them, but spiders can. Alt text spamming is stuffing the alt text tags (for images) with unrelated keywords or phrases.
Mirror or Duplicate Sites. Don’t duplicate your site, name it something different, and submit it again. This is not only ill advised, but it borders on stupid. Search engines will know if you do this.
Submitting Repeatedly. Submitting your site to a search engine or directory repeatedly in a short period of time is a great way to get your site banned, or at least delayed. Read more about site submission.
Spam – Only Good For Breakfast
To recap: spamming the search engines may seem like the quick road to Easy Street, but it can get you in big trouble and is usually quickly discovered. The bottom line about spam and search engine optimization is this: a person who is determined to get around search engines, inflate their search rankings, or perform unethical SEO maneuvers is asking for trouble. Here are some good search engine optimization resources for beginners to SEO:
A hallway page is referred to as a web page that comprises the records of all the web pages as well as the links that later links up to the main website. The major reason why a hallway page is created is to help the search engine spider for indexing all the web pages and then later crawling into all the links which are made available in the hallway page. Generally the page ranks of these hallway pages are very high. Therefore this is an important consideration in emarketing.
Usually it has been seen that webmasters do not correctly adopt the seo technique. They are sometimes of the opinion that submitting a website and carrying out the seo services is very easy just as clicking a “accept” tab on any website. But then they usually fail to understand that the way in which they carry out these seo services is what will determine their page ranks in the search engines making the seo services more effective.
Hallway pages are one such seo technique that should be made use of by all the webmasters to grow on the search engine preferences. This is because some of the times the search engines give out ranks to the pages only as per the scoring given to the web pages by the search engine spider. Here comes the need for a seo technique that is Hallway pages. This seo technique will enhance your search engine page rankings and make your website appear in the first five results of the search engine pages.
This is because the hallway page that you will create will be linked up to all your doorway pages that you might have written for the purpose of seo optimisation. Then at appoint of time when these pages are submitted to any of the search engines the search engine spiders crawl into all these hallway pages and all the other branches that are connected to the links mentioned here. The search engine spiders indexes the pages that the website owner actually wants to get indexed. In this case or seo service the hallway pages that are crawled upon by the search engine spider will be ranked at a higher position than the pages that are individually submitted to the search engine by the web site owner himself. Therefore it is advisable for the seo service providers to advice the web masters to submit all their pages at one point of time.
In the recent times according to the seo analyzers it has been seen that the search engines give higher ranks to the main web page than any other webpage of your website. So it is advisable and also important for the seo service providers to advice the webmasters to link up the links to the main webpage of the website than making an altogether a different page as a hallway page. For gaining higher leverage all you can do is placing your hallway pages on a different domain which you may own and then submitting it to the search engines. Thus if correct seo techniques are opted for then you can always make your website rank higher in the search engines.
DESIGN AND CONTENT GUIDELINES:
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
Make sure that your title and alt tags are descriptive and accurate. […]
Long Tail SEO Strategy
There has been a lot of talk lately about the “long tail” strategy in search engine optimization. People have been asking me how to work this into their campaign.
First, let me explain to everyone what “long tail” means in SEO. Picture a graph of your search terms in relation to traffic provided. That graph would have a peak for your most popular term, and then get shorter and shorter down to the least trafficked term. The idea of long tail is that the bulk of your traffic is made from these lesser terms, thus the long tail.
USWeb treats long tail as content development approach. With few exceptions, long tail is a common trend for our clients. The most notable exceptions being in certain e-commerce clients where only a handful of search terms convert. Still, search is not only about gaining the initial conversion, it’s about increased visibility to a targeted audience. For example, USWeb sees a significant long tail effect in search engines. Even though we rank on the first page for terms like “online marketing” and “internet marketing”. We see the bulk of our traffic from terms that were not intentional targets. This isn’t a bad thing, especially since most of the these less relvant terms are business related.
The long tail SEO strategy is one of the most effective traffic building approaches you can take. USWeb accomplishes much of our clients long tail success through constant content development. For most clients we try to determine the top 1000 search phrases. We figure out which terms they already rank for, which terms have pages of content ready to optimize, and then which terms we will need to create content.
USWeb is different than most search marketing firms in that most of the expense to our clients is for content development and link building, not just consulting.
Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of. One of the biggest clients USWeb has came to us through search, but not one of our prime target terms, but because they were searching for someone by name, who happened to be someone we mentioned.
The trick to converting long tail is to make sure that every page of your site properly explains who you are, what you offer, and a direct call to action. This is easier done for some sites than others, but the pay offs are significant.
One additional benefit to our search engine optimization clients is the search terms they discover once they optimize their site. It’s amazing the terms you can find by seeing how people find your site. You can then add those terms to your Yahoo and Google AdWords list and increase your visibility on terms that most likely are very inexpensive
Authority of a Page or Web site
Google and other engines determine if a page or site is important “in general” as well as for a specific keyword. The importance of a Web site or page, expressed as Google Pagerank (or other variables not published by other engines) depends on:
How large the site is (in pages).
The age of the site/page.
Whether it is a main domain or a subsidiary domain.
Whether it is a “free Web site” subdomain – ranked lower.
Commercial or not – *.org *.info and *.edu may have more authority than *.com or *.biz.
How many pages link to that page within the site.
The number and importance of the pages/sites linking to that page.
“Demerits” or penalties that the site incurred for promoting itself in ways that that the search engine considers to be “underhanded” – “Black Hat” SEO.
Authority of a Web site is important because it is often used to determine the weight given to links to your Web site. A link from a large Web site is better than a link from a small new one, and a link from the main page of a Web site may help you more than a link from a back page of that Web site.
Authority sites (or rather authority site status) is what you are interested in if you are in the hunt for top position on the search engines. In search engine optimization terms, authority sites make your job 10 times easier than a website that has not already achieved this status.
Some websites are already authority sites, but since they have not undergone search engine optimization they are not recognized by the search engines as such. Other websites either lack content our lack the links to be considered authority sites.
On most search engines, for the highly competitive, high traffic keywords, you will notice that generally the top 10 results are loaded with authority sites. There are some exceptions of course, but in general the search engines smile favorably upon the websites they define as authority sites and reward these sites with top rankings.
What makes an authority site?
Authority sites generally have more content and more pages than other sites. The search engines feed on content-rich websites and those with many pages and much content per page will do better when going head-to-head with a smaller site.
In addition, links from other authority sites to your site will help establish your site as an authority site as well. Search engines generally give more weight to the incoming links from authority sites as long as their main keyword is the same as your own.
How do you establish your site as an authority site?
First, add more pages to your site. Second, add more content to those pages. Third, find some authority link partners willing to link to your site. Sounds simple, doesn’t it?
Before adding more pages to the website, most likely some research will have to be conducted. Get some ideas by checking out what the competition is doing and how they are doing it. You may come up with some good ideas as to why they are beating you in the search engine rankings and you may take corrective action.
Once you know what pages to add, you will either need to write some content, delegate this task to someone else, or hire a copywriter to do this for you. If you already know how to write content-rich, keyword-rich text, then you can take this task on with very little expense. If this is not your strength, then you may delegate this task or hire someone else to do it. There are even places online for article exchanges where you can pick up content by simply linking back to the author’s site.
Once you have more pages with more content, you will need to solicit other authority sites to becoming link partners with you. This can be accomplished through email. Some will and some will not answer your requests and of those who answer some will and some will not link to you. The more content and better design of your website, however, the more likely others will want to link to you.
Once your site has more pages, more content and more high-ranking link partners, you will want to make sure your pages are optimized for the search engines properly.
After all of these steps have been taken, then it is time to submit your website to the major search engines and directories once again so that they may re-index the website and move your site higher up in the rankings.
SEO spam is also called spamdexing (because you’re spamming indexes) and can come in all kinds
of shapes and sizes. There are some spam techniques that are obviously spam. But then there are
some that aren’t clearly spam, but that you should avoid. The list of spamming techniques is huge.
But there are a dozen or so items on that list that are constant.
Transparent links: These are links that are included in the page, but that users can’t see
because they’re the same color as the background.
Hidden links: These links are on the page but are hidden behind elements like graphics.
They don’t turn the graphic into a hyperlink, but a search engine can find them and follow
them, even when people can’t.
Misleading links: Misleading links are those that appear to lead to one place but actually
lead to another. An example of a misleading link is one that reads www.onewebsite.com
but actually takes you to www.differentwebsite.com.
Inconspicuous links: These links appear on a page, but they’re usually unnoticeable
because they’re represented as graphics that are 1 x 1 pixels in size.
Keyword stuffing: Loading the content or the meta tags of a web site with keywords that
are repeated over and over.
Meta tag stuffing: Stuffing meta tags with keywords that are repeated over and over.
Doorway pages (or gateway pages): These pages are designed specifically to draw search
crawlers but are essentially useless to visitors. Often, a doorway page will have only the
visible text, “click here to enter.”
Scraper sites: These are web sites that “scrape,” or copy their content from other pages on
the Web. Search engines don’t like scraper sites because they’re not original and because
they usually direct visitors to another site that’s less relevant to their search terms.
Machine-generated pages: These are web pages put together by a program that grabs the
content from other web sites. The content that’s grabbed could be from within the current
site or from sites belonging to other people. Usually these pages are considered spam
because they are of no value to web-site users.
Links in punctuation: This is a clever scheme. Some unethical SEOs create a hyperlink
that’s contained in a piece of punctuation. It’s done by using the following tag:
<a href=link> </a>Include real words here</a> <a href=link>.</a>
That little snippet of code will leave the words in the link (and you can replace link
with the web-site address of your choice) in plain text, but the period at the end of the
link will contain the link. It’s small, so most people won’t notice it, but the link is there,
so search engines will notice it.
Cloaking: This technique is used to make a highly optimized version of your page appear
to search engines, but a more user-friendly page appear to site visitors.
Excessive cross-linking: Excessive cross-linking can be a sign that a company has created
multiple domains strictly for the purpose of building a false linking structure with a single
Hidden text: This text is the same color as the background of a web page so that users
can’t see it. Search engines can, and the text is usually an incomprehensible collection of
keywords and phrases.
Duplicate content: Duplicate content on a web site is construed as being a ploy to trick a
search crawler into thinking the site is more relevant than it actually is.
Link-only pages: These pages contain only links and should be avoided. The one exception
to this rule is the site map that you make available to visitors so they can quickly find
their way around your site.
Redirect pages: Redirect pages are usually coded for SEO, but again, they’re useless to
site visitors. When site visitors land on this page, they’re asked to wait while they are
redirected to another web site. Search engines look down on this practice because very
often, the web page that is redirecting is optimized for SEO but not for people.
Link farms: Link farms are simply pages of links that are only created to artificially boost a
linking strategy in an effort to speed the appearance of the web site in the top search ranking
Spamblogs: These are machine-generated blogs and their only purpose is to draw search
Page hijacking: Page hijacking is accomplished by copying a very popular page on the
Web and using it to represent your site to search engines. When users see your page in
search results, they click through the link only to be taken to your actual page.
Sybil attacks: Sybil attacks are created when a spammer creates multiple web sites that
are all interlinked for the purpose of creating a false link structure.
Wiki spam: Using the open editability of Wiki sites to add links to a spam site in the
Wiki listing. Because this practice became so frequently used, especially on Wikipedia,
the nofollow tag has been added to most Wiki additions to prevent spamming search
Have you ever noticed that when you go to MSN, Yahoo, or Google the cursor goes to the search box when the page loads? I know I notice it when I start to type something in the address bar and half way through the cursor goes to the search box. I call this phenomenon the “mouse trap.”
1 do this before designing and building your site
list of possible keyword or search for keyphrase
take your time and select with care
look at your site access logs
ask customer, co-workes, friends and others for key works
include singular and plural version of important terms
include commonly misspelled word like make some page did you mean this etc
missspell domain name
find possible keyword
refining your keywords
-remove ambiguous terms
diffent meaning to different people
analize compeditior siter atleast 3
eg web design for wordpress outsourcing etc
cd replication they don’t use most
=tips for refining your keyword list
remove terms that are ultra-competitive
web design for wordpress outsourcing
focus on narrowly defined but highly relevant terms
don’t work with too many terms
3 or 4 terms
keyword and relative keyword
which terms are most used most often are looking for your product
worktraker.com to find statics
use capital and bold and h1 for main keyword
keywords must match the content of your site
keywords most match page tittle domainname meta description
first priority best keyword first, then send priority second
how many times your keywords appear in relate to other words
sabin shrestha work page
dead weight words stop word
the of or for this that and to homepage wow web webpage etc
Creating keyword rich pages
content-rich pages in which particular keyword is repeated
key word location
topof the page in title , description so on
keyword in top is more important make it h1 and bold etc
intitle:welcome used in title
used primary key word in title
whey use meta tags
displayed as a summary in some se
real live customer use them
if omitted se construct their own
ignore meta keyword by google
tips for using keyword meta tags
avoid repating words and phrased
limit tag to 12 words
use only keywords relevant to the content of your page
make sure keywords are also in body of pages
begin your content by using heading
making text bold italics
upper case letters
or in list li
don’t use touch graphics
use alt for alternating text
don’t use more than 250 words
update site as possible as you can
page content strategies
use keywords on pages through out your site
use keyword more than 10 times
include keywords in as many sentences as possible
first few lines should accurately define the content of page
contain link to other pages containing the same keywords
link to other pages which have the keyword in the file name
keep paragraphs short
use keywords in your file names
we also need link coming inside or going outside the page
other wise searchengine may penalize
Advantages of links
they help search bots find other pages
keywords in the links tell the engines about the page the link points to
links tell the engines about the content on the page with the link
orphan pages dangling pages … without outbound links
just link the primary keyword …
create sitemap pages
search engine refuse to index or spider filled with links
create short desc on the every link in site map
common page content mistakes
targeting the wrong keywords(checking for bringing rite traffic)
too many graphics
don’ use frames
use text best link on the bottom of the site if you are using button in up
adword key word tool and get related word
put text on page
think about what users will type when searching for your service and put those words on the pages
add ability to add comments on page
put in twitter facebook
google set linking that page with right keyword and contents is a good vote for that site
more good link more good rank
why links are important
make it easier for engines to find your pages
they also bring people to your pages
use as measure of a sites value
if you page has more inbound link and outbound link it is rank high
they prove info about the page they point to
which site are linked and what they are saying
infrastructure of incoming site
link that are coming are relevant to the content of the page
and content of the page that linked to you your page and content of the page and textlink what they describe abt ur page
link page reputation
and page importance
a raking sore base on the number f incoming links
the more links the better the ranking
(antssoft.com) link survey tools
a ranking score based on what other page’s and link say about the page
the most important factor of the three, if done correctly can greatly effect your ranking
what the difference between link popularity and link reputation ?
is top rankings
page Importance (pangerank)
A ranking score based on the number and type of links pointing to a page
devised by google and now an industry standard
don’t delete high pagerank page
strategies for improving your link
1) become a content provider
and ask other to link it
2)keep track of your links
trackengine.com allow to monitor your site
ignores searchengine or penalize it
they dilute the effectiveness of the links on them
they may be further downgraded in future
strategies for using them
scatter your links (make it like intregeted on page)
limit the number of links on a single page
don’t call page “links pages”
add content to page with only links(add some description on it)
encourage sites linking to you to follow these guidelines
types of links that can work against you
like links farms
free for all
links from unrelated sites
buried reciprocal links pages
htpp://www.test.com/test.html is not good bout http;/test.com/subfoler/pages.html is more good.
guide for improving your links
use optilink to determine who links
contact owners to negotiate a link
get listed in yahoo odp about.com directory
advertise where your competitor is listed
check page rank and keyword they are using
building traffic naturally will make link popularity
se like simple pages
se like text content
Google page construction
page title important
get domain name with your keywords
don’t exactly match text links with domain name
use keywords in text and title as plurals
use keywords in image alt tag and filenames
use keywords in top third of page
don’t repat exact keywords
keyword order is important
lastvegas realestate not realestate lasvegas
locations google can get descriptions
meta description tags
first image alt tag on page
first text found on page
info at bottom of page
Google link strategies
link a home page have more impact then deeper site
site maps very helpful
use consistent url for link parters
use only www.meroclub.com.np or meroclub.com.np
ignore sites with page ranks of 3 or less
manage your inbound links
like www.merolcub.com.np use nepal social networking site in link text
real-estate agent in lasvegas like
an average of about 50 inbound links is good
avoid web rings, link farms n commercial link exchanges
include synonyms and misspellings
be careful with links unrelated to your theme
inbound links should contain keywords