http://www.googleguide.com/google_works.html

http://www.blackhatseo.com/ (one of the best)

http://www.searchengineoptimising.com/glossary/seo-glossary-of-terms/display/1/all-terms

http://www.smashingmagazine.com/2007/06/05/google-pagerank-what-do-we-really-know-about-it/

http://www.seochat.com/seo-tools/

http://www.linkpopularity.com/

http://www.seomoz.org/dp/the-internet-marketing-handbook

http://www.youtube.com/GoogleWebmasterHelp#p/c/B52807846359D2EA

https://sites.google.com/site/webmasterhelpforum/en/faq–crawling–indexing—ranking#not-indexed

http://seo-optimization-tips-tools.blogspot.com/2009/03/vtc-seo-optimization-training-tutorial.html (Video Tutor)

http://www.mattcutts.com/blog/type/googleseo/  (programmer of google site)

http://www.ninebyblue.com/blog/social-media/should-restaurants-care-about-local-search/ (programmer of google)

http://googlewebmastercentral.blogspot.com/search/label/webmaster%20guidelines (google seo blog must view all the videos)

http://www.seoresource.net/Search-Engine-Optimization.htm

http://www.chromaticsites.com/blog/9-practical-tips-for-building-your-website-authority/

http://www.scriptol.com/seo/faq/ (Very Nice One)

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http://www.googleguide.com/google_works.html

http://websearch.about.com/od/seononos/a/spamseo.htm

http://www.pushon.co.uk/articles/top-5-white-hat-and-black-hat-search-optimisation-techniques/

status code 302

http://www.seoglossary.com/cat/H#681

meta tag length 150

SEO Clustering

In search engine search results pages, clustering is limiting each represented website to one or two listings.

six segma

http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Implementing-Six-Sigma-Methodology-for-SEO/

google quality guideline

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

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Keyword Research & Selection

Competition Analysis

Site Structure

Content Optimization

Link Building

Social Media

PPC

Statistics Analysis

Conversion Optimization

Keeping It Up

======================

Google: https://adwords.google.com/select/KeywordToolExternal

Yahoo: Gone (old overture tool is gone)

MSN: http://adlab.msn.com/Keyword-Research.aspx

Wordtracker: http://www.wordtracker.com/

Keyword Discovery: http://www.keyworddiscovery.com

Submit Express: http://www.submitexpress.com/keytracker.php

Paid Search Keyword Tools:

Google: https://adwords.google.com/select/KeywordToolExternal

7Search: http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

Miva: https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

Keyword List Generators and Misc:

Google: https://adwords.google.com/select/KeywordToolExternal

SEOBook.com: http://tools.seobook.com/keyword-list/generator.php

RustyBrick.com: http://www.rustybrick.com/keyword-phrase-tool.php

For Local keywords: http://5minutesite.com/local_keywords.php

Google Sets: http://labs.google.com/sets

Tag Clouds and keyword definitions: http://searchradar.webaroo.com/

Related Terms: http://www.kwmap.net/

Related Terms: http://www.urbandictionary.com/

Keyword Aggregators:

SEOBook: http://tools.seobook.com/keyword-tools/seobook/

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Posted in Top Ten SEO Resources | No Comments »

Geo targeted campaign to specific city

Use one exact matched and one phrase matched keyword per ad group

Use the keyword in ad title, text & display URL

Link the ad to a Landing Page that contains that keyword in the head and body

Increase your CTR.

Look into the speed of your landing page.

Try to create best performing ads.

Change your Call-to-Action.

Include the city’s name in your ad.

Duplicate the keywords you already have and add the city’s name to them.

Try to write ads that are different from your competitors’ ones.

Generate a search query report (daily or weekly) and see if you could add some negative keywords…

Include the target keyword in your meta tags and body of the landing page

PUNISHED FOR OTHERS’ POOR PERFORMANCE

We’ve seen advertisers who are doing everything right, but because their industry was/is plagued by shady affiliates or advertisers who’ve done a sloppy job with their campaigns, they struggle to get a decent quality score. And even when they do, the minimum first page bids are sometimes quite high.

LOOK OUT FOR IMPRESSION BLEEDERS

A solid CTR is the main factor in getting a good quality score so watch out for any keywords that are accumulating a high volume of impressions with a low CTR. Over time these keywords will erode your quality score.

DON’T COMPLETELY IGNORE BROAD MATCH

You might want to experiment with some broad match keywords as long as you can maintain a solid CTR – aim for at least your campaign’s average or better. This could help you discover some high value, high CTR keyword variations that you can add as phrase or exact matches (Just try to avoid one word broad match or keyword variation that are too generic because they may generate a high volume of impressions with a lower CTR).

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Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

breaks search engine rules and regulations

creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site

unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.

Black Hat SEO Techniques To Avoid

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.

Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Black Hat SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO. Here’s a few articles that can get you on the road to knowing search engine optimization:

Search Engines Define Spam

Google defines spam as “trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages.” You can report sites you suspect of spam at Google’s Report A Spam Result page.

Yahoo defines spam as “pages (that) are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results.” They have a pretty extensive list of what techniques they consider spam at their Yahoo Search Technology Content Quality Guidelines page.

MSN Search gives a few spamming techniques “discouraged” by MSN Search; among them are keyword stuffing, invisible text, or false links.

Ask defines spam as “the practice of purposely deceiving a search engine into returning a result that is unrelated to a user’s query, or that is ranked artificially high in the result set.” They give quite a few examples of search engine spam.

While not an exhaustive list of search engines, this should give you a good idea of what is considered spam by search engines.

Spam Techniques To Avoid

Invisible Text. Text that is the same color as the background pages; enables site owner to place more keywords on the page and attract more spiders.

Keyword Stuffing. Pretty much what it sounds like. Keyword stuffing consists of placing as many relevant or irrevelant keywords and phrases as you possibly can in content and Meta tags.

Unrelated Keywords. If you have a site about Depression era glass bowls and your keywords include “Viagra” and “Britney Spears”, that would be considered unrelated keywords.

Doorway Pages. Doorways are pages optimized only for search engine spiders in order to attract more spiders, thus more users. Usually optimized for just one word or phrase and only meant for spiders, not users. Read more about doorway pages.

Tiny Text/Alt Text. Tiny text consists of placing keywords and phrases in the tiniest text imaginable all over your site. Most people can’t see them, but spiders can. Alt text spamming is stuffing the alt text tags (for images) with unrelated keywords or phrases.

Mirror or Duplicate Sites. Don’t duplicate your site, name it something different, and submit it again. This is not only ill advised, but it borders on stupid. Search engines will know if you do this.

Submitting Repeatedly. Submitting your site to a search engine or directory repeatedly in a short period of time is a great way to get your site banned, or at least delayed. Read more about site submission.

Spam – Only Good For Breakfast

To recap: spamming the search engines may seem like the quick road to Easy Street, but it can get you in big trouble and is usually quickly discovered. The bottom line about spam and search engine optimization is this: a person who is determined to get around search engines, inflate their search rankings, or perform unethical SEO maneuvers is asking for trouble. Here are some good search engine optimization resources for beginners to SEO:

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A hallway page is referred to as a web page that comprises the records of all the web pages as well as the links that later links up to the main website. The major reason why a hallway page is created is to help the search engine spider for indexing all the web pages and then later crawling into all the links which are made available in the hallway page. Generally the page ranks of these hallway pages are very high. Therefore this is an important consideration in emarketing.

Usually it has been seen that webmasters do not correctly adopt the seo technique. They are sometimes of the opinion that submitting a website and carrying out the seo services is very easy just as clicking a “accept” tab on any website. But then they usually fail to understand that the way in which they carry out these seo services is what will determine their page ranks in the search engines making the seo services more effective.

Hallway pages are one such seo technique that should be made use of by all the webmasters to grow on the search engine preferences. This is because some of the times the search engines give out ranks to the pages only as per the scoring given to the web pages by the search engine spider. Here comes the need for a seo technique that is Hallway pages. This seo technique will enhance your search engine page rankings and make your website appear in the first five results of the search engine pages.

This is because the hallway page that you will create will be linked up to all your doorway pages that you might have written for the purpose of seo optimisation. Then at appoint of time when these pages are submitted to any of the search engines the search engine spiders crawl into all these hallway pages and all the other branches that are connected to the links mentioned here. The search engine spiders indexes the pages that the website owner actually wants to get indexed. In this case or seo service the hallway pages that are crawled upon by the search engine spider will be ranked at a higher position than the pages that are individually submitted to the search engine by the web site owner himself. Therefore it is advisable for the seo service providers to advice the web masters to submit all their pages at one point of time.

In the recent times according to the seo analyzers it has been seen that the search engines give higher ranks to the main web page than any other webpage of your website. So it is advisable and also important for the seo service providers to advice the webmasters to link up the links to the main webpage of the website than making an altogether a different page as a hallway page. For gaining higher leverage all you can do is placing your hallway pages on a different domain which you may own and then submitting it to the search engines. Thus if correct seo techniques are opted for then you can always make your website rank higher in the search engines.

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http://www.alistapart.com/articles/accessibilityseo/

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.

Make sure that your title and alt tags are descriptive and accurate. […]

TECHNICAL GUIDELINES:

Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

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There has been a lot of talk lately about the “long tail” strategy in search engine optimization. People have been asking me how to work this into their campaign.

First, let me explain to everyone what “long tail” means in SEO. Picture a graph of your search terms in relation to traffic provided. That graph would have a peak for your most popular term, and then get shorter and shorter down to the least trafficked term. The idea of long tail is that the bulk of your traffic is made from these lesser terms, thus the long tail.

USWeb treats long tail as content development approach. With few exceptions, long tail is a common trend for our clients. The most notable exceptions being in certain e-commerce clients where only a handful of search terms convert. Still, search is not only about gaining the initial conversion, it’s about increased visibility to a targeted audience. For example, USWeb sees a significant long tail effect in search engines. Even though we rank on the first page for terms like “online marketing” and “internet marketing”. We see the bulk of our traffic from terms that were not intentional targets. This isn’t a bad thing, especially since most of the these less relvant terms are business related.

The long tail SEO strategy is one of the most effective traffic building approaches you can take. USWeb accomplishes much of our clients long tail success through constant content development. For most clients we try to determine the top 1000 search phrases. We figure out which terms they already rank for, which terms have pages of content ready to optimize, and then which terms we will need to create content.

USWeb is different than most search marketing firms in that most of the expense to our clients is for content development and link building, not just consulting.

Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of. One of the biggest clients USWeb has came to us through search, but not one of our prime target terms, but because they were searching for someone by name, who happened to be someone we mentioned.

The trick to converting long tail is to make sure that every page of your site properly explains who you are, what you offer, and a direct call to action. This is easier done for some sites than others, but the pay offs are significant.

One additional benefit to our search engine optimization clients is the search terms they discover once they optimize their site. It’s amazing the terms you can find by seeing how people find your site. You can then add those terms to your Yahoo and Google AdWords list and increase your visibility on terms that most likely are very inexpensive

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Google and other engines determine if a page or site is important “in general” as well as for a specific keyword. The importance of a Web site or page, expressed as Google Pagerank (or other variables not published by other engines) depends on:

How large the site is (in pages).

The age of the site/page.

Whether it is a main domain or a subsidiary domain.

Whether it is a “free Web site” subdomain – ranked lower.

Commercial or not – *.org *.info and *.edu may have more authority than *.com or *.biz.

How many pages link to that page within the site.

The number and importance of the pages/sites linking to that page.

“Demerits” or penalties that the site incurred for promoting itself in ways that that the search engine considers to be “underhanded” – “Black Hat” SEO.

Authority of a Web site is important because it is often used to determine the weight given to links to your Web site. A link from a large Web site is better than a link from a small new one, and a link from the main page of a Web site may help you more than a link from a back page of that Web site.

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Authority Sites

Authority sites (or rather authority site status) is what you are interested in if you are in the hunt for top position on the search engines. In search engine optimization terms, authority sites make your job 10 times easier than a website that has not already achieved this status.

Some websites are already authority sites, but since they have not undergone search engine optimization they are not recognized by the search engines as such. Other websites either lack content our lack the links to be considered authority sites.

On most search engines, for the highly competitive, high traffic keywords, you will notice that generally the top 10 results are loaded with authority sites. There are some exceptions of course, but in general the search engines smile favorably upon the websites they define as authority sites and reward these sites with top rankings.

What makes an authority site?

Authority sites generally have more content and more pages than other sites. The search engines feed on content-rich websites and those with many pages and much content per page will do better when going head-to-head with a smaller site.

In addition, links from other authority sites to your site will help establish your site as an authority site as well. Search engines generally give more weight to the incoming links from authority sites as long as their main keyword is the same as your own.

How do you establish your site as an authority site?

First, add more pages to your site. Second, add more content to those pages. Third, find some authority link partners willing to link to your site. Sounds simple, doesn’t it?

Before adding more pages to the website, most likely some research will have to be conducted. Get some ideas by checking out what the competition is doing and how they are doing it. You may come up with some good ideas as to why they are beating you in the search engine rankings and you may take corrective action.

Once you know what pages to add, you will either need to write some content, delegate this task to someone else, or hire a copywriter to do this for you. If you already know how to write content-rich, keyword-rich text, then you can take this task on with very little expense. If this is not your strength, then you may delegate this task or hire someone else to do it. There are even places online for article exchanges where you can pick up content by simply linking back to the author’s site.

Once you have more pages with more content, you will need to solicit other authority sites to becoming link partners with you. This can be accomplished through email. Some will and some will not answer your requests and of those who answer some will and some will not link to you. The more content and better design of your website, however, the more likely others will want to link to you.

Once your site has more pages, more content and more high-ranking link partners, you will want to make sure your pages are optimized for the search engines properly.

After all of these steps have been taken, then it is time to submit your website to the major search engines and directories once again so that they may re-index the website and move your site higher up in the rankings.

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seo spam

SEO spam is also called spamdexing (because you’re spamming indexes) and can come in all kinds

of shapes and sizes. There are some spam techniques that are obviously spam. But then there are

some that aren’t clearly spam, but that you should avoid. The list of spamming techniques is huge.

But there are a dozen or so items on that list that are constant.

Transparent links: These are links that are included in the page, but that users can’t see

because they’re the same color as the background.

Hidden links: These links are on the page but are hidden behind elements like graphics.

They don’t turn the graphic into a hyperlink, but a search engine can find them and follow

them, even when people can’t.

Misleading links: Misleading links are those that appear to lead to one place but actually

lead to another. An example of a misleading link is one that reads www.onewebsite.com

but actually takes you to www.differentwebsite.com.

Inconspicuous links: These links appear on a page, but they’re usually unnoticeable

because they’re represented as graphics that are 1 x 1 pixels in size.

Keyword stuffing: Loading the content or the meta tags of a web site with keywords that

are repeated over and over.

Meta tag stuffing: Stuffing meta tags with keywords that are repeated over and over.

Doorway pages (or gateway pages): These pages are designed specifically to draw search

crawlers but are essentially useless to visitors. Often, a doorway page will have only the

visible text, “click here to enter.”

Scraper sites: These are web sites that “scrape,” or copy their content from other pages on

the Web. Search engines don’t like scraper sites because they’re not original and because

they usually direct visitors to another site that’s less relevant to their search terms.

Machine-generated pages: These are web pages put together by a program that grabs the

content from other web sites. The content that’s grabbed could be from within the current

site or from sites belonging to other people. Usually these pages are considered spam

because they are of no value to web-site users.

Links in punctuation: This is a clever scheme. Some unethical SEOs create a hyperlink

that’s contained in a piece of punctuation. It’s done by using the following tag:

<a href=link> </a>Include real words here</a> <a href=link>.</a>

That little snippet of code will leave the words in the link (and you can replace link

with the web-site address of your choice) in plain text, but the period at the end of the

link will contain the link. It’s small, so most people won’t notice it, but the link is there,

so search engines will notice it.

Cloaking: This technique is used to make a highly optimized version of your page appear

to search engines, but a more user-friendly page appear to site visitors.

Excessive cross-linking: Excessive cross-linking can be a sign that a company has created

multiple domains strictly for the purpose of building a false linking structure with a single

web site.

Hidden text: This text is the same color as the background of a web page so that users

can’t see it. Search engines can, and the text is usually an incomprehensible collection of

keywords and phrases.

Duplicate content: Duplicate content on a web site is construed as being a ploy to trick a

search crawler into thinking the site is more relevant than it actually is.

Link-only pages: These pages contain only links and should be avoided. The one exception

to this rule is the site map that you make available to visitors so they can quickly find

their way around your site.

Redirect pages: Redirect pages are usually coded for SEO, but again, they’re useless to

site visitors. When site visitors land on this page, they’re asked to wait while they are

redirected to another web site. Search engines look down on this practice because very

often, the web page that is redirecting is optimized for SEO but not for people.

Link farms: Link farms are simply pages of links that are only created to artificially boost a

linking strategy in an effort to speed the appearance of the web site in the top search ranking

positions.

Spamblogs: These are machine-generated blogs and their only purpose is to draw search

engine rankings.

Page hijacking: Page hijacking is accomplished by copying a very popular page on the

Web and using it to represent your site to search engines. When users see your page in

search results, they click through the link only to be taken to your actual page.

Sybil attacks: Sybil attacks are created when a spammer creates multiple web sites that

are all interlinked for the purpose of creating a false link structure.

Wiki spam: Using the open editability of Wiki sites to add links to a spam site in the

Wiki listing. Because this practice became so frequently used, especially on Wikipedia,

the nofollow tag has been added to most Wiki additions to prevent spamming search

engines.

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Have you ever noticed that when you go to MSN, Yahoo, or Google the cursor goes to the search box when the page loads? I know I notice it when I start to type something in the address bar and half way through the cursor goes to the search box. I call this phenomenon the “mouse trap.”

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keyword research

1 do this before designing and building your site

list of possible keyword or search for keyphrase

take your time and select with care

look at your site access logs

ask customer, co-workes, friends and others for key works

include singular and plural version of important terms

include commonly misspelled word like make some page did you mean this etc

missspell domain name

find possible keyword

refining your keywords

-remove ambiguous terms

diffent meaning to different people

analize compeditior siter atleast 3

-broad term

eg web design for wordpress outsourcing etc

-difficult terms

cd replication they don’t use most

-over-competitive terms

cdrom

====

=tips for refining your keyword list

remove terms that are ultra-competitive

web design for wordpress outsourcing

focus on narrowly defined but highly relevant terms

webdisign

don’t work with too many terms

3 or 4 terms

=========

keyword and relative keyword

which terms are most used most often are looking for your product

worktraker.com to find statics

dogpile.com

use capital and bold and h1 for main keyword

keyword Relevancy

keywords must match the content of your site

keywords most match page tittle domainname meta description

first priority best keyword first, then send priority second

keyword density

how many times your keywords appear in relate to other words

sabin shrestha work page

dead weight words stop word

the of or for this that  and to homepage wow web webpage etc

keyword placement

============================================

Creating keyword rich pages

content-rich pages in which particular keyword is repeated

key word location

topof the page in title , description so on

keyword in top is more important make it h1 and bold etc

intitle:welcome used in title

used primary key word in title

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whey use meta tags

displayed as a summary in some se

real live customer use them

if omitted se construct their own

==========================

meta keyword

ignore meta keyword by google

tips for using keyword meta tags

avoid repating words and phrased

limit tag to 12 words

use only keywords relevant to the content of your page

make sure keywords are also in body of pages

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optimizing content

begin your content by using heading

making text bold italics

upper case letters

or in list li

don’t use touch graphics

use alt for alternating text

don’t use more than 250 words

update site as possible as you can

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page content strategies

use keywords on pages through out your site

use keyword more than 10 times

include keywords in as many sentences as possible

first few lines should accurately define the content of page

contain link to other pages containing the same keywords

link to other pages which have the keyword in the file name

keep paragraphs short

use keywords in your file names

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we also need link coming inside or going outside the page

other wise searchengine may penalize

Advantages of links

they help search bots find other pages

keywords in the links tell the engines about the page the link points to

links tell the engines about the content on the page with the link

orphan pages dangling pages … without outbound links

just link the primary keyword …

create sitemap pages

search engine refuse to index or spider filled with links

create short desc on the every link in site map

common page content mistakes

targeting the wrong keywords(checking for bringing rite traffic)

too many graphics

cluttered pages (that don’t have content javascript,flash,graphics,html tags,limit void images map

don’ use frames

use text best link on the bottom of the site if you are using button in up

adword key word tool and get related word

put text on page

think about what users will type when searching for your service and put those words on the pages

add ability to add comments on page

put in twitter facebook

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linking popularity

google set linking that page with right keyword and contents is a good vote for that site

more good link more good rank

why links are important

make it easier for engines to find your pages

they also bring people to your pages

use as measure of a sites value

if you page has more inbound link and outbound link it is rank high

they prove info about the page they point to

link popularity

which site are linked and what they are saying

infrastructure of incoming site

link that are coming are relevant to the content of the page

and content of the page that linked to you your page and content of the page and textlink what they describe abt ur page

3 mesument

link popularity

link page reputation

and page importance

link popularity

a raking sore base on the number f incoming links

the more links the better the ranking

(antssoft.com) link survey tools

marketleap.com/publinkpop/

linkpopularity.com

http://www.cemper.com/seo-knowhow/seo-trends-2009

http://www.seomoz.org/article/search-ranking-factors

page reputation

a ranking score based on what other page’s and link say about the page

the most important factor of the three, if done correctly can greatly effect your ranking

linkreputationanalyzer.com

what the difference between link popularity and link reputation ?

is top rankings

page Importance (pangerank)

A ranking score based on the number and type of links pointing to a page

devised by google and now an industry standard

don’t delete high pagerank page

strategies for improving your link

1) become a content provider

and ask other to link it

2)keep track of your links

trackengine.com allow to monitor your site

spyonit.com

links pages

ignores searchengine or penalize it

they dilute the effectiveness of the links on them

they may be further downgraded in future

strategies for using them

scatter your links (make it like intregeted on page)

limit the number of links on a single page

don’t call page “links pages”

add content to page with only links(add some description on it)

encourage sites linking to you to follow these guidelines

types of links that can work against you

like links farms

free for all

links from unrelated sites

mass emailings

buried reciprocal links pages

htpp://www.test.com/test.html is not good bout http;/test.com/subfoler/pages.html is more good.

guide for improving your links

use optilink to determine who links

contact owners to negotiate a link

get listed in yahoo odp about.com directory

advertise where your competitor is listed

check page rank and keyword they are using

building traffic naturally will make link popularity

se like simple pages

se like text content

Google page construction

page title important

get domain name with your keywords

don’t exactly match text links with domain name

use keywords in text and title as plurals

use keywords in image alt tag and filenames

use keywords in top third of page

don’t repat exact keywords

keyword order is important

lastvegas realestate not realestate lasvegas

locations google can get descriptions

meta description tags

first image alt tag on page

first text found on page

heading tage

info at bottom of page

Google link strategies

link a home page have more impact then deeper site

site maps very helpful

use consistent url for link parters

use only www.meroclub.com.np or meroclub.com.np

ignore sites with page ranks of 3 or less

manage your inbound links

like www.merolcub.com.np use nepal social networking site in link text

real-estate agent in lasvegas like

an average of about 50 inbound links is good

avoid web rings, link farms n commercial link exchanges

include synonyms and misspellings

be careful with links unrelated to your theme

inbound links should contain keywords